«Principles of Marketing - European Edition»
Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
Prentice Hall PTR | ISBN 0130163961 | 2nd edition (1999) | PDF 1032 Pages | 39.85 MB
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«Optimization in Economics and Finance: Some Advances in Non-Linear, Dynamic, Multi-Criteria and Stochastic Models»
Bruce D. Craven, Sardar M. N. Islam
Springer | ISBN 0387242791 | August 2005 | PDF | 176 Pages | 3,50 Mb
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«The Invisible Hand: Economic Thought Yesterday and Today»
Ulrich van Suntum
Springer | ISBN 3540204970 | April 2005 | PDF | 263 Pages | 2,0 Mb
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Encyclopedia of Money
ABC-Clio Inc | ISBN 1576070379 | September 1, 1999 | CHM | 1,1 Mb | 328 Pages
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«Microeconomics for MBAs. The economic way of thinking for managers»
R. Lee Richard B. McKenzie
Cambridge University Press | February 2006 | PDF | 595 Pages | 8,7 ?b
This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD contains modules of Professor McKenzie talking informally with students, and elucidates complex lines of argument as well as acting as a revision aid. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.
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Modern Macroeconomics Its Origins, Development and Current State
PDF | ~3MB | 826 Pages | Brian Snowdon, Howard R. Vane | Edward Elgar Publishing
Book Description
More than a decade after the publication of the critically acclaimed A Modern Guide to Macroeconomics, Brian Snowdon and Howard Vane have produced a worthy successor in the form of Modern Macroeconomics. Thoroughly extended, revised and updated, it will become the indispensable text for students and teachers of macroeconomics in the new millennium. The authors skillfully trace the origins, development and current state of modern macroeconomics from an historical perspective. They do so by thoroughly appraising the central tenets underlying the main competing schools of macroeconomic thought as well as their diverse policy implications. To reflect the important developments which have occurred in macroeconomics over the final decades of the twentieth century, they also survey the burgeoning literature on the ‘new political macroeconomics’ and ‘economic growth’. The book includes insightful chapters on the Post Keynesian and Austrian schools by Paul Davidson and Roger Garrison, and is enlivened by interviews with leading economists such as Robert Skidelsky, James Tobin, Milton Friedman, Robert Lucas Jr, Edward Prescott, Gregory Mankiw, Alberto Alesina, Robert Solow and Paul Romer. The volume also contains an extensive bibliography of over 1,300 publications which highlights the key titles recommended for further student reading.
About the Author
Brian Snowdon, Principal Lecturer in Economics, Newcastle Business School, Northumbria University, UK and Howard R. Vane, Professor of Economics, School of Accounting, Finance and Economics, Liverpool John Moores University, UK
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